Havaianas, a conspicuous success

The person who brought and introduced Havaianas in the country is one smart ass. He/She absolutely knew it would be a hit. Wearing slippers in public was once a taboo, but now, it seems that everyone has acquired the kick out of these rubber slippers. Which by the way cost eight hundred bucks to one grand! Despite its expensiveness, Havaianas is continually patronized by almost every Filipino, which is actually not surprising at all. Because you buy the brand, not the product. Or you can refer to it as pop culture.

The admiration of the Filipinos over the rubber slippers gave rise to the Havaianas rip-off, Havana. Which is much cheaper. Fifty bucks, and you now have a pair. Who cares if the word impressed on the strap is Havana; hey, Havana sounds cool, and it’s the largest city in the Carribean region, so you know. Plus there are pleasant sites in the city. Not to mention the nice beaches on its coast. So flaunt your pair of Havana flip-flops! Anyway, at the end of the day, you’re just gonna use them to thwack a cockroach.

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About Kenneth Theodore

I translate ethnic slurs. View all posts by Kenneth Theodore

10 responses to “Havaianas, a conspicuous success

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